Social Media for Business: A Marketer’s Guide

Credit: Gonzalo Aragon/Shutterstock Your small business needs to be on social media. If you aren’t, you’re missing out on cheap and effective marketing tools. With almost 70 percent of Americans on social media, your social media campaigns can reach a lot of people. “Social media provides targeting capability, as well as reach and scale, at a lower […]

Continue reading "Social Media for Business: A Marketer’s Guide"

How brands are getting more value from Instagram Stories influencer content

Instagram Stories The 24-hour lifespan of Instagram Stories has made managing and analysing the content a laborious process for marketers. A handful of companies have claimed to solve that problem, allowing brands to put a strategy in place for how to get more from their influencer marketing deals. Instagram Stories now boasts 400 million daily […]

Continue reading "How brands are getting more value from Instagram Stories influencer content"

10 DISRUPTIVE MARKETING TRENDS ALL MARKETERS SHOULD CONSIDER

Here are 10 trends excerpted from the book, “Disruptive Marketing: What Growth Hackers, Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal” by Geoffrey Colon. 1. Mobile will be the dominant platform. Intelligent devices—smartphones, tablets, watches, wearable gadgets, glasses, microchips, HoloLens, and others—will reshape and remix the marketing world. As we […]

Continue reading "10 DISRUPTIVE MARKETING TRENDS ALL MARKETERS SHOULD CONSIDER"

Promoters, This Is How You Should Use Instagram To Sell More Tickets

Instagram is without a doubt one of the strongest promotion tools on the Internet. With its easy-to-use and pleasing to the eyes interface, it is statistically the best and most used photo sharing platforms and apps in the world. As a promoter, you want to showcase your events and sell it to potential attendees — not just […]

Continue reading "Promoters, This Is How You Should Use Instagram To Sell More Tickets"

Hashtags the invaluable tool for marketing

The Ultimate Guide to the Best Instagram Hashtags for Likes ” /> Instagram is a great marketing platform which ecommerce entrepreneurs can use to help grow their ecommerce businesses. It doesn’t matter whether you’re just getting started with your store, or if you’re already making thousands in revenue every month, Instagram is a valuable tool that […]

Continue reading "Hashtags the invaluable tool for marketing"

IHOP grilled by Burger King, Wendy’s on Twitter

IHOP grilled by Burger King, Wendy’s on Twitter over IHOb name change Burger joints and celebrities took to Twitter to roast IHOP for changing its name to ‘IHOb’ to promote its burgers. USA TODAY (Photo: IHOP) CONNECTTWEETLINKEDINCOMMENTEMAILMORE IHOP may be gearing up to serve a new line of burgers, but it sure wasn’t prepared for a beef on Twitter. Mixed emotions […]

Continue reading "IHOP grilled by Burger King, Wendy’s on Twitter"

Consumer Marketing Tips to Reach Generation Z

Is your consumer marketing capturing the attention of the younger consumers known as Generation Z? Chances are, your old ways aren’t going to work, because this generation is unlike others that have come before them. Who Is Generation Z? Born after 1998, they are the “post-millennials.” Generation Z is different than any other consumer group. […]

Continue reading "Consumer Marketing Tips to Reach Generation Z"

12 Smart Ways Your Brand Can Leverage Influencer Marketing

If done right, influencer marketing is one of the best ways to promote your brand online and raise awareness among your target audience. What are some of the best ways to leverage influencer marketing for the benefit of your business? 1. Find Someone Who Believes in Your Product Influencer marketing is quickly becoming indistinguishable from […]

Continue reading "12 Smart Ways Your Brand Can Leverage Influencer Marketing"

Consumer Behavior Data on Social Media to Boost ROI

Photo courtesy of Mateusz Ponikowski via Pexels More than just a platform to get your brand known to a wider audience, social media is a significant source of consumer behavior datathat can help you improve your overall marketing strategy and, ultimately, your ROI. Consider social media’s massive influence on the buyer’s journey. In an International Data Corporation global survey, […]

Continue reading "Consumer Behavior Data on Social Media to Boost ROI"