Photo courtesy of Mateusz Ponikowski via Pexels More than just a platform to get your brand known to a wider audience, social media is a significant source of consumer behavior datathat can help you improve your overall marketing strategy and, ultimately, your ROI. Consider social media’s massive influence on the buyer’s journey. In an International Data Corporation global survey, […]Continue reading "Consumer Behavior Data on Social Media to Boost ROI"
Marketers learned years ago that the “hard sell” approach rarely works on customers. However, in today’s age of skeptical, ad-averse consumers, even the soft sell is becoming less effective. What modern brands need to master is a neutral, no-sell strategy in which helpful, useful information is the star of your marketing content, rather than your […]Continue reading "13 Non-Promotional Content Strategies To Engage Your Target Audience"
What we lose by giving the social media giants the keys to our mobile, social lives. When my Facebook account was hacked in March, I didn’t panic. I changed my passwords, and I enabled two-step authentication on Facebook, Twitter, and Google. I knew that once a single account was compromised, it could lead to a […]Continue reading "Why Using Facebook, Google, And Twitter To Log Into Apps Is A Problem"
Social media has been a pivotal piece of successful marketing strategies for a decade now. The ability to share content, build a community of current and potential customers, and engage with an audience in real-time has forever changed how brands approach marketing. Digital and social media have been particularly impactful for small businesses, who have […]Continue reading "What do the Latest Social Media Algorithm Updates Mean for Small Businesses?"