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How brands are getting more value from Instagram Stories influencer content

Instagram Stories The 24-hour lifespan of Instagram Stories has made managing and analysing the content a laborious process for marketers. A handful of companies have claimed to solve that problem, allowing brands to put a strategy in place for how to get more from their influencer marketing deals. Instagram Stories now boasts 400 million daily users and advertisers have duly flocked to the ephemeral offering, upping spend and largely opting to work with the many platform’s many influencers. According to influencer marketing agency Activate, Stories was found to be the second-most popular social media feature that influencers used for sponsored campaigns, after posts on their Instagram news feeds. That influencers are increasingly opting to run advertiser content on Stories is no surprise....

The Best Burger recipe

THE BEST BURGER RECIPE This is the best burger I’ve ever come across. It’s a homemade burger patty with meat and seasonings, no fillers. It really lets the meat flavor shine! I make a lot of burgers in the summer. They’re so quick to put together and everybody loves them. Sometimes I get fancy with my burgers and add things to the meat. Like in this recipe where I mix chorizo sausage in with the ground beef. Save   Most of the time, I keep things simple though. I start with ground meat and add seasoning. That’s it. No egg. No breadcrumbs. Just meat and seasoning. I want to really taste the meat. That’s the best burger recipe to me. Seasoning Usually, for seasonings, I go with Lawry’s Seasoned Salt. There’s just a bit of extra flavor in there. Regular salt works well, too. I always add...

Impress your new boss by asking these 6 questions

It’s a great way to get on your boss’s good side. [Photo: seb_ra/iStock] Starting a new job is all about making a good first impression. You have this amazing opportunity to start over—to build strong relationships and set your new career in the right direction—so don’t just enter your new office prepared to do the bare minimum or the same old routine you did before. ADVERTISEMENT This also means asking a lot of questions as soon as you get started. You may think it makes you sound annoying or stupid, but it’s actually a great way to quickly understand the inner workings of your new company and also get on your boss’s good side. (Plus, science says it actually makes you sound smart.) While there are no bad questions, there are some that will boost your reputation better than others. For ex...

Aramco listing plan halted, oil giant disbands advisors – sources

(Reuters) – Saudi Arabia has called off both the domestic and international stock listing of state oil giant Aramco, billed as the biggest such deal in history, four senior industry sources said on Wednesday. The financial advisors working on the proposed listing have been disbanded, as Saudi Arabia shifts its attention to a proposed acquisition of a “strategic stake” in local petrochemicals maker Saudi Basic Industries Corp 2010.SE, two of the sources said. “The decision to call off the IPO was taken some time ago, but no-one can disclose this, so statements are gradually going that way – first delay then calling off,” a Saudi source familiar with the IPO plans said. ADVERTISEMENT Saudi Aramco did not immediately respond to an emailed request for commen...

10 DISRUPTIVE MARKETING TRENDS ALL MARKETERS SHOULD CONSIDER

Here are 10 trends excerpted from the book, “Disruptive Marketing: What Growth Hackers, Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal” by Geoffrey Colon. 1. Mobile will be the dominant platform. Intelligent devices—smartphones, tablets, watches, wearable gadgets, glasses, microchips, HoloLens, and others—will reshape and remix the marketing world. As we shift to a world of intelligent devices, marketing will strike up an even more personalized relationship with customers. Those who can do it faster than their competition will lead in this evolving category. 2. Transparency will be part of all successful business customer relationships. Customers want more engagement from companies. Companies locked into a conventional broadcast model are failing. By 2020...

Workers see their paychecks get smaller as inflation continues to rise

Worker paychecks in July actually declined when accounting for inflation, according to Labor Department figures. On a year-over-year basis, wages were essentially flat in real terms, dragged down by price pressures from housing costs and other areas. The lag in wage growth comes while most other areas of the economy are performing well. While the rest of the economy pointed higher in July, American workers took a step backwards. Hourly and weekly earnings languished when factoring in the rise in cost of living, according to figures the Labor Department released Friday. Average weekly earnings actually decreased 0.2 percent over the one-month period and increased only fractionally from the same period a year ago. Average hourly earnings were unchanged over the month and actually two cents l...

Tech billionaire, Wells Fargo heir’s ex busted for drug trafficking

Henry T. Nicholas III was arrested in a Las Vegas resort-casino with Ashley FargoLVMPD Tech billionaire Henry T. Nicholas III was arrested on drug trafficking charges this week at a Las Vegas Strip casino-resort — alongside the ex-wife of an heir to the Wells Fargo fortune, according to new reports. Nicholas III, 58, was busted Tuesday on suspicion of trafficking heroin, cocaine, meth and ecstasy, Las Vegas police officer Larry Hadfield told CBS News. When Nicholas couldn’t get into his room at the Encore, security assisted him and found Ashley Fargo — the ex-wife of Brian Fargo, an heir to the Wells Fargo fortune — passed out with a semi-deflated balloon in her mouth, TMZ reported. Paramedics were able to revive her. Security found canisters of nitrous oxide in the room — and a further se...

How to Connect With Influencers and Famous People

The best way to talk to tastemakers is to provide value. Photo: Entrepreneur Network The art of connecting with influencers and “high profile” people is not always easy — but having the ability to speak with interesting personalities can lead to some terrific content generation. In this video, Entrepreneur Network partner Jeff Rose talks with his friend Jordan Harbinger about how he started his podcast, The Jordan Harbinger Show. In the beginnings of the podcast, Harbinger would leave recordings, burned to CDs, of his podcast in public places and restaurants. In the end, he converted these podcasts to mp3s and he was able disseminate his work to more people. Fostering connections is also important to Harbinger. The entrepreneur frequently sends out a message to those in h...

China slaps retaliatory tariffs on $16 billion of U.S. goods

The game of trade war “chicken” heats up — but Chinese exports continue to rise. by Ben Popken / Aug.08.2018 / 1:58 PM ET A container ship prepares to depart port in Long Beach, California, on July 16.Mike Blake / Reuters file.  China struck back Wednesday at the U.S. with $16 billion in retaliatory tariffs, exactly matching President Donald Trump’s latest escalation in the ongoing international trade war. The Chinese Ministry of Commerce declared a 25 percent levy on certain U.S. goods, including coal, crude oil, automobiles, motorcycles and scrap metal. The move follows the U.S. Trade Representative’s office publishing its final list on $16 billion in Chinese goods, effective Aug. 23. That comes on top of $34 billion in tariffs against China already in effect, bri...

China Retaliates With New Tariffs as Trump’s Trade War Escalates

President Xi and President Trump. Photo: Fred Dufour/AFP/Getty Images China, as promised, officially announcednew retaliatory tariffs on U.S. goods on Saturday, claiming that the Trump administration had “launched a trade war” with Friday’s imposition of 25 percent tariffs on some $50 billion worth of Chinese exports. China’s Commerce Ministry released a statement early Saturday morning insisting the country did not want a trade war, but would nonetheless “fight back vigorously” now that the U.S. is starting one. “We will immediately launch tariff measures that will match the scale and intensity of those launched by the United States,” the ministry said, announcing its own 25 percent tariffs on $50 billion worth of U.S. exports. China says its tariffs will follow the same time line as the ...

Start Your Mornings Off Right

You’ll wake up for about 25,000 mornings in your adult life, give or take a few. According to a report from the World Health Organization, the average life expectancy in the United States is 79 years old. Most people in wealthy nations are hovering around the 80–year mark. Women in Japan are the highest, with an average life expectancy of 86 years. If we use these average life expectancy numbers and assume that your adult life starts at 18 years old, then you’ve got about 68 years as an adult. (86 – 18 = 68) Perhaps a little less on average. A little more if you’re lucky. (68 years as an adult) x (365 days each year) = 24,820 days. Once I realized this, I started thinking about how I could develop a better morning routine. I still have a lot to learn, but here are some strategies that you ...

50 Moneymaking Startup Business Ideas

50 Moneymaking Startup Business Idea 2018 You Can Start on Your Own! ” /> Money can’t buy happiness But money is a must needed thing in life. you may still unsure about what career or path to choose to make money. Maybe you want to setup to your own business but there are millions of entrepreneur in the market. Don’t get confused we have come up with profitable unique startup business ideas to try on and worth taking the risk. Today, millions of people desire to start their own business, leaving the traditional 9 to 5 job. Most of the people in this world have to chase two or three carriers during their work life. While getting relieved from their first job, people often think to start their second job from home, and the good news is that it is within the reach of any individual, ...