Did You Know Marketing

IHOP grilled by Burger King, Wendy’s on Twitter

IHOP grilled by Burger King, Wendy’s on Twitter over IHOb name change

Burger joints and celebrities took to Twitter to roast IHOP for changing its name to ‘IHOb’ to promote its burgers. USA TODAY

LINKEDINCOMMENTMORE

IHOP may be gearing up to serve a new line of burgers, but it sure wasn’t prepared for a beef on Twitter.

Mixed emotions are surfacing all over Twitter after the pancake house, which is temporarily changing its name to “IHOb,” revealed that the ‘b’ stood for burgers. The chain will now be serving seven new types of hamburgers in an effort to rebrand and reach a wider audience.

7.0 Is Here!
iDevAffiliate 7
Price: $99.99 USD



more information

But other restaurant giants are pounding the patties on social media. Burger King responded by changing its logo on Twitter and Facebook to “Pancake King.”

Here are some the most savage tweets:

Denny’s

@DennysDiner

👦: Grandpa, do you remember the Great Burger Wars?
👴: lol no I was chillin drinkin milkshakes and trying to make sense of Westworld

Whataburger did not hold back when criticizing IHOP for the name tweak.

Whataburger®

@Whataburger

As much as we love our pancakes, we’d never change our name to Whatapancake

Don’t be fooled by Wendy’s innocent face. Their Twitter account as been known to roast rivals.

Wendy’s

@Wendys

Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool?
Like that, but our cheeseburgers are still better.

The Checkers and Rally’s Twitter account casually reacted to IHOB’s new burger line.

IHOb

@IHOb

Dear Internet, we abbreciate your batience. Now let’s see who guessed right. B-hold!!!!! pic.twitter.com/Fh3SkZ7s3Y

Checkers & Rally’s

@CheckersRallys

So… Burgers, huh? pic.twitter.com/7Bo3meSAsV

Even Chili’s Grill and Bar, not known to start a beef, had to question the pancake house.

IHOb

@IHOb

Dear Internet, we abbreciate your batience. Now let’s see who guessed right. B-hold!!!!! pic.twitter.com/Fh3SkZ7s3Y

Chili’s Grill & Bar

@Chilis

We don’t usually throw shade, but seriously? That’s what all that was about? Here’s a real burger for you. pic.twitter.com/eTVmtd9vir

You may also like