Marketing

Is your consumer marketing capturing the attention of the younger consumers known as Generation Z? Chances are, your old ways aren’t going to work, because this generation is unlike others that have come before them. Who Is Generation Z? Born after 1998, they are the “post-millennials.” Generation Z is different than any other consumer group. They use technology differently, and they are passionate about different things. While they may use social media more than their slightly older counterparts, they are engaging with the platforms in much shorter bursts. The rules marketers have embraced for engaging MIllennials aren’t going to apply as well to reaching this Gen Z audience. Their use of technology, social responsibility concerns, and desire to make an impact set this group apart from th...

Generally speaking, marketers are not good at being subtle. Subtlety does not always work its way into marketing. And when it does, it is often so subtle that it goes unnoticed and, therefore, underappreciated. But when marketers know how to use subtlety to their advantage, it can produce powerful results. Not Subtle When we think of traditional marketing tactics, it becomes obvious how in your face marketers can be. Consider coupons, sales stickers, loud commercials, scantily clad models, professional spokespeople, and billboards on the side of the road. The list goes on and on. The aim is to capture your full attention away from whatever it is you are doing. And most companies have become very, very good at it. But that, in itself, is part of the problem. We’ve become so good, as markete...