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Marketing

IHOP grilled by Burger King, Wendy’s on Twitter

IHOP grilled by Burger King, Wendy’s on Twitter over IHOb name change Burger joints and celebrities took to Twitter to roast IHOP for changing its name to ‘IHOb’ to promote its burgers. USA TODAY (Photo: IHOP) CONNECTTWEETLINKEDINCOMMENTEMAILMORE IHOP may be gearing up to serve a new line of burgers, but it sure wasn’t prepared for a beef on Twitter. Mixed emotions are surfacing all over Twitter after the pancake house, which is temporarily changing its name to “IHOb,” revealed that the ‘b’ stood for burgers. The chain will now be serving seven new types of hamburgers in an effort to rebrand and reach a wider audience. But other restaurant giants are pounding the patties on social media. Burger King responded by changing its logo on Twitter and Facebook ...

Consumer Marketing Tips to Reach Generation Z

Is your consumer marketing capturing the attention of the younger consumers known as Generation Z? Chances are, your old ways aren’t going to work, because this generation is unlike others that have come before them. Who Is Generation Z? Born after 1998, they are the “post-millennials.” Generation Z is different than any other consumer group. They use technology differently, and they are passionate about different things. While they may use social media more than their slightly older counterparts, they are engaging with the platforms in much shorter bursts. The rules marketers have embraced for engaging MIllennials aren’t going to apply as well to reaching this Gen Z audience. Their use of technology, social responsibility concerns, and desire to make an impact set this group apart from th...

12 Smart Ways Your Brand Can Leverage Influencer Marketing

If done right, influencer marketing is one of the best ways to promote your brand online and raise awareness among your target audience. What are some of the best ways to leverage influencer marketing for the benefit of your business? 1. Find Someone Who Believes in Your Product Influencer marketing is quickly becoming indistinguishable from advertising, as when you pay a celebrity to endorse your business. The real power of this method is to work with someone who really believes in, and uses your products. Rather than simply looking for influencers with huge followings, take the time to build a connection with someone who can authentically endorse you. – Kalin Kassabov, ProTexting 2. Get Them to Promote Your Website When influencers promote your offerings, get them to share links to relev...

Consumer Behavior Data on Social Media to Boost ROI

Photo courtesy of Mateusz Ponikowski via Pexels More than just a platform to get your brand known to a wider audience, social media is a significant source of consumer behavior datathat can help you improve your overall marketing strategy and, ultimately, your ROI. Consider social media’s massive influence on the buyer’s journey. In an International Data Corporation global survey, a vast majority of top-level business executives (84%) and B2B customers (75%) said they used Facebook, Twitter, and LinkedIn to make company purchasing decisions. Having a social media presence isn’t enough to connect with these decision-makers. Dig deep into their motivations. What makes them tick? What turns them off? How do they choose products and services to buy? The key to unlocking such mystery? Track con...

The Marketer’s Guide to Subtlety

Generally speaking, marketers are not good at being subtle. Subtlety does not always work its way into marketing. And when it does, it is often so subtle that it goes unnoticed and, therefore, underappreciated. But when marketers know how to use subtlety to their advantage, it can produce powerful results. Not Subtle When we think of traditional marketing tactics, it becomes obvious how in your face marketers can be. Consider coupons, sales stickers, loud commercials, scantily clad models, professional spokespeople, and billboards on the side of the road. The list goes on and on. The aim is to capture your full attention away from whatever it is you are doing. And most companies have become very, very good at it. But that, in itself, is part of the problem. We’ve become so good, as markete...

How to Get Ads for Your Magazine

How by Richard Ludwig;  The magazine industry, whether in print or online, is fueled by advertising. Without consistent advertising income, a magazine will be short-lived. That’s why a magazine’s sales department garners the bulk of the budget. Recruiting advertisers means selling the idea that your magazine is an investment, whether the advertiser is looking to sell products or build its brand. Knowing your product and its readership, and using that information to sell ads, will help keep your magazine profitable. Study your magazine’s subscriber demographic and circulation numbers. Use a customer relationship software like ACT! to track the customers who subscribe to your magazine. Break down the information into age, income levels, sex and race. You will know your circ...