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How To Create A Brand Story That Connects With Audiences And Drives Sales

Think of your brand as a legacy – what do you want to leave [+] [-] behind? behind? Storytelling is an essential marketing tool for brands looking to ground their business strategy with messaging that is memorable, emotionally engaging, and profitable. In my recent article, I delve into how strategic storytelling can help businesses create high-quality marketing content, strengthen brand loyalty, and improve sales conversions. The most successful brands do this by balancing emotion with just the right amount of information: a great story is easy to understand and simplifies big ideas in a way that sticks in people’s minds. Even more, it surprises, delights, makes audiences think and feel, and motivates them to act in ways that data cannot. As Harrison Monarth, New York Times bestselling au...

How DJ Irie Built A Group Of Marketing Businesses And Reinvented Miami Nightlife

Dylan Rives Daymond John, Alonzo Mourning and DJ Irie at the Irie Weekend 2017 Gala In Miami, summers unofficially kick off with Irie Weekend, one of the most star-studded events to hit the city each year. DJ Irie (born Ian Grocher) is the host and mastermind behind the four-day spectacle that started on June 29 with a fundraiser gala that auctioned items and experiences, like a one-on-one yacht sail with Shark Tank judge Daymond John that alone raised $20,000. This year, ticket sales and sponsorship dollars from Irie Weekend raised $500,000 for music education programs for inner-city youth. The itinerary continued with celebrity golf tournaments, celebrity-filled pool parties, DJ performances and concerts featuring rap artists like Nellie, T.I. and Future. This year, the sold out eventatt...

What makes a good small business owner? Passion, courage, community investment

Quint Studer I have a great empathy for small businesses and their importance to a community. Depending on which research you read, anywhere from 50 to 80 percent of new jobs come from small businesses. Most small business are locally owned. Most of the owners took at great risk in starting a business. If I had read the statistics on the chance of a small business making it one year, I may have never started one. In the book “E-Myth Revisited,” the author Michael Gerber shared that 80 percent of startup companies will not survive one year. But if a business makes it one year, they are in good shape, right? Wrong. Eighty percent of companies that make it one year will not make it five years. Another point the book makes is that most people who start a business do so because they...

Launch Summit Brings Startup Experts Straight to Your Laptop

It’s a radical concept that may seem too good to be true. A 100 percent virtual and completely free conference? But a Charleston, South Carolina-based startup is making the concept a reality this month. Launchpeer, a high-growth tech consultancy, is hosting the inaugural Launch Summit beginning September 18th. The event is 100 percent online and free features five days of sessions and live Q&As with 23 speakers from around the country. Jake Hare, cofounder and CEO of Launchpeer, hatched the idea in an effort to disrupt the traditional conference model and make learning opportunities accessible to entrepreneurs. “Conferences are expensive, and it’s hard for cash-strapped startup founders to justify spending money on airline tickets, food, event passes, etc. when it could be spent on mar...

The Art Of The Elevator Pitch: 4 Tips For Making An Impression

Mastering the art of delivering an effective elevator pitch can make or break you as an entrepreneur. From pitching your idea to a potential business partner, to convincing a key investor to come on board, or winning over your first client, there’s a lot on the line when it’s time to make a pitch. While there’s certainly a set of best practices and time-tested guidelines from countless great examples, putting together a strong elevator pitch isn’t as simple as just following a formula and filling in the blanks. It’s an art, not a science. Moreover, recent trends suggest that people, especially millennials, are becoming increasingly invested in the why behind a business—the greater purpose your company exists to serve—rather than simply what your product or service offering is. That makes s...

Mother-Daughter Duo Behind Dormify Are Expanding Into Millennial Apartments

The Mother-Daughter Duo Behind Dormify Are Expanding Into Millennial Apartments When Amanda Zuckerman and her mother Karen Zuckerman were shopping for Amanda’s freshman dorm room, they had a hard time piecing together stylish décor. The duo became frustrated going store to store and realized there wasn’t a destination for stylish dorm room shopping. In 2012 the mother-daughter team launched Dormify, a website offering style-minded college students an easier way to decorate their new spaces. 24-year-old Amanda Zuckerman and her mother Karen Zuckerman, co-founders of Dormify “When my mom and I were shopping for my freshman dorm room we realized first-hand that creating a space of your own, your first home-away-from-home, was a big deal,” Amanda Zuckerman said. “The problem, though, was that ...