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You Need a Personal Brand. Here’s How You Build One.

When people Google you, what will they find? Image credit: Tetra Images | Getty Images Entrepreneur, Growth Hacker and Marketer One of the most important aspects of starting a company or career is building your personal brand. That’s because your reputation is a crucial part of doing business, both online and offline. Here are some reasons why it’s essential to have a personal brand. 1. Building trust. If people plan to talk to you, work with you or buy from you, they’re going to check you out online. Having a personal brand means they can easily find you online, get you know you before they meet you, and learn what differentiates you from the competition. It’s great to have your own website, preferably with your full name as the domain, so people can search for the...

How To Get Your Music Into Video Games

  Start Small Former Director of Music Relations for Electronic Arts/EA Sports, and current CEO of Eckhardt Consulting Randy Eckhardt: “Don’t bother trying to meet with top-level people right away,” he suggests. “Seek out smaller developers first, as it certainly helps to show that you’ve had placement before. The current expansion into online social games that are using not as rich and deep content has expanded opportunities to score smaller games.”   Make Their Job Easier Music supervisors and licensors are flooded with hundreds of submissions on a daily basis, and there are only so many hours in a day. To increase your chances of being heard, make it easy for them to access and listen to your music. “I’d much rather stream tracks,” said Matt Levine. “I’d rather not...

This Is How I Get Paid To Travel The World

Travel is Awesome, but How do I Make Money? Travel Tips After 7 years of traveling the world, the most common question I get is: “how do you make money traveling?” or “how do you get paid to travel?” Well here’s my answer. Working as a professional travel bloggerhas been a dream come true after many years of hard work. But I completely understand your curiosity. How am I getting paid to travel so much? From the outside it must look like I’m just always on vacation traveling around, having a blast — but there’s a lot more to it than that behind the scenes. Somehow I need to make a living! How exactly do I make money? How do I fund my travels? Do I have sponsors? Who is paying me to travel the world? To fund my long-term travel lifestyle, I make money different ways. But it all became possib...

How to Get Ads for Your Magazine

How by Richard Ludwig;  The magazine industry, whether in print or online, is fueled by advertising. Without consistent advertising income, a magazine will be short-lived. That’s why a magazine’s sales department garners the bulk of the budget. Recruiting advertisers means selling the idea that your magazine is an investment, whether the advertiser is looking to sell products or build its brand. Knowing your product and its readership, and using that information to sell ads, will help keep your magazine profitable. Study your magazine’s subscriber demographic and circulation numbers. Use a customer relationship software like ACT! to track the customers who subscribe to your magazine. Break down the information into age, income levels, sex and race. You will know your circ...

Why Blockchain Matters to Small Businesses

The technology can be used for much more than cryptocurrency. Image credit: Shutterstock Nikolai Kuznetsov • Guest Writer There are many disadvantages small and medium-sized ventures face in the current business atmosphere. Despite their status as the backbone of any major economy and integral to GDP growth and other national metrics, smaller firms face high barriers to entry and low insulation from conditions that would barely scratch their larger peers. The current regulatory environment is purpose-built for companies that are several magnitudes larger, and makes it hard to find financing, scale operations, process payments and recruit other ancillary services that are both necessary and yet monopolize the time and resources of small businesses. Related: Beyond Cryptocurrency: 5 Do’...

Choose An Eye And See What Your Subconscious Mind Reveals About You

The saying goes, the eyes are the window to the soul. Some phrase it as “the eyes are the mirror to the soul.” The eyes are perhaps our most important sense of all, our connection to the visual reality we live in. But different people see things even visually completely differently: we create our own reality. The Sight – Choose an Eye in This Photo and Read your Description Below In the field of psychology, they say the subconscious is a hidden part of the consciousness, never in the focus point of awareness. The actual word “subconscious” is said to represent an anglicized version of the French subconscient, which psychologist Pierre Janet coined to argue that beneath the many layers of“critical thought functions of the conscious mind lay a powerful awareness.” He was referring to the sub...

People are ditching Subway, and franchisees expect a wave of store closures — here’s what went wrong

Joe Raedle/Getty Images Subway’s US store count fell by more than 900 this year. Franchisees tell Business Insider that hundreds more stores are in danger of closure and that up to one-third of Subway locations in the US are unprofitable. Subway’s crisis is linked to many factors: changing trends, a disgraced spokesman, internal conflict, and intense discounts. “They can’t just toss a bunch of stuff on random bread products and expect it to impress an increasingly discerning public,” one marketing executive says. Subway is in serious trouble. The world’s largest restaurant chain is being left behind as consumers seek healthier, fresher food and as competitors offer them better options. Franchisees are protesting its promotions, and some are complaining a...

Hackers want to crack bank ATM networks – and your nearest cash machine is probably running Windows XP

Hackers can remotely infect an ATM and issue commands to it by hacking a banks network. Cyber attacks against ATMs aren’t new, but until now they’ve mostly required the attackers to have physical access to the target machine in order to compromise it. However, a joint report by Europol and Trend Micro warns how hackers are increasingly targeting bank’s corporate networks in an effort to move across to ATMs and infect them with malware. The fact the machines are basically moneyboxes attached to a Windows PC make them an appealing target for attackers, but the icing on the cake for criminals is how large swathes of ATMs are running on obsolete or unsupported operating systems. “A majority of ATMs installed worldwide still run either Windows XP or Windows XP Embedded. ...

In newly surfaced Howard Stern interview, Trump joked about giving Princess Di an HIV test

Donald Trump, Melania Trump, Howard Stern, Beth Ostrosky and Chris Rock at a New York Knicks game in 2005. On Monday, newly surfaced transcripts and audio of radio host Howard Stern’s interviews with Donald Trump presented a fuller picture of their many conversations on Stern’s talk show before Trump’s political aspirations turned serious. The shock jock and the future president’s banter was filled with raunchy talk about celebrities, their sex lives – and whatever Trump was hawking at the time, whether it was a book or one of his beauty pageants. Here are a few of the stranger moments from those talks, the recordings of which were anonymously given to the website Factbase: – In a 1997 appearance, Stern and Trump talked about the possibility of requiring...

Bill Gates now uses an Android phone

Windows Phone has been dead for a good year now, and Microsoft co-founder Bill Gates has decided it’s also time to move on. In an interview with Fox News Sunday (spotted by On MSFT), Gates reveals he’s now using an Android phone. While Gates doesn’t reveal the exact model, he does note that it has “a lot of Microsoft software” on it, which could suggest it’s a special Microsoft Edition Samsung Galaxy S8 handset with bundled software. Microsoft started selling the Samsung Galaxy S8 handset in its retail stores earlier this year, and it includes apps like Office, OneDrive, Cortana, and Outlook. Any Android phone also supports these apps, but Microsoft’s customized S8 does suggest the company might continue to offer this for other Android devices in the future. While Gates is switching to And...

U.S. Defense Secretary Jim Mattis Weighs Using “Kinetic Weapon” On North Korea

U.S. Defense Secretary Jim Mattis hinted at using a kinetic weapon on Tuesday while discussing tensions with North Korea when he made a Freudian slip. Mattis was asked whether there was “any military option the US can take with North Korea that would not put Seoul at grave risk,” Mattis responded, “Yes, there are, but I will not go into details.” Later during the press conference, another reporter questioned Mattis and caught him off-guard: “Just to clarify, you said that there were possible military options that would not create a grave risk to Seoul,” a reporter asked. “Are we talking kinetic options as well?” “Yes, I don’t want to go into that,” Mattis responded. Previously, Mattis stated that a war with North Korea would “involve the massive shelling of an ally’s capital, (South Korea)...

CRIMINAL JUSTICE FACT SHEET

Incarceration Trends in America Between 1980 and 2015, the number of people incarcerated in America increased from roughly 500,000 to< over 2.2 million Today, the United States makes up about 5% of the world’s population and has 21% of the world’s prisoners. 1 in every 37 adults in the United States, or 2.7% of the adult population, is under some form of correctional supervision.< Racial Disparities in Incarceration In 2014, African Americans constituted 2.3 million, or 34%, of the total 6.8 million correctional population. African Americans are incarcerated at more than 5 times the rate of whites. The imprisonment rate for African American women is twice that of white women. Nationwide, African American children represent 32% of children who are arrested, 42% of children who are det...