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Entrepreneurship

What Is A Brand For A One-Person Business?

Steve Wasterval, Worstofall Design I recently spoke with a business owner, I’ll call ‘Jim’. Jim really knows his stuff. He speaks with passion, he’s highly educated, and he’s got a punchy tonality that engages audiences when he’s on stage. I’ve seen him captivate audiences of hundreds.But when you look him up online and go to his website, he’s entirely boring. His copy says the exact same thing that everyone in his industry is saying. He’s using the same type of graphics and identical design style down to the color (corporate dark blue, of course). And his intellectual, energetic (authentic) voice is entirely absent from any of the writing he does. It’s all completely disconnected from who he is in real life and what it is like to talk to and work with him. Because he’s two different peopl...

25 Do’s and Don’ts to Make Your Small Business More Profitable

Small businesses can struggle with profitability for a number of different reasons. They keep prices too low. They focus more on big picture ideas than real consumers. They have way, way too many expenses. The list goes on and on. But even if your business doesn’t make a lot of money early on, the goal should eventually be to sustain operations and earn a profit. In order to accomplish this, you need to follow a specific set of do’s and don’ts. To learn more about some effective methods for improving profitability, Small Business Trends recently spoke with Sam Pillar, CEO of scheduling software provider Jobber. Here are some top tips to help you earn more and cut out excess expenses. Advertisement How to Make More Profit in Your Small Business Do Calculate the Exact Costs for Your Business...

10 Expert Secrets to Small Business Success

There is no secret to running a successful business. It takes hard work, intelligence and plenty of smart strategies. However, getting input from experts can certainly help. Here are some secrets and tips from members of the online small business community to help you start and grow a successful business. Run a Successful Ecommerce Business with These Secrets So many different factors go into running a successful ecommerce business. In order to create the processes and systems that are going to take your business to the next level, it can help to learn from the experts. In this Oberlo post, Kristi Hines shares 101 secrets from experts that can help you do just that. Use These Employee Training Tips for Proven and Scaleable Results In order to grow and scale your business, you need to make ...

How DJ Irie Built A Group Of Marketing Businesses And Reinvented Miami Nightlife

Dylan Rives Daymond John, Alonzo Mourning and DJ Irie at the Irie Weekend 2017 Gala In Miami, summers unofficially kick off with Irie Weekend, one of the most star-studded events to hit the city each year. DJ Irie (born Ian Grocher) is the host and mastermind behind the four-day spectacle that started on June 29 with a fundraiser gala that auctioned items and experiences, like a one-on-one yacht sail with Shark Tank judge Daymond John that alone raised $20,000. This year, ticket sales and sponsorship dollars from Irie Weekend raised $500,000 for music education programs for inner-city youth. The itinerary continued with celebrity golf tournaments, celebrity-filled pool parties, DJ performances and concerts featuring rap artists like Nellie, T.I. and Future. This year, the sold out eventatt...

5 Hard Truths You Have to Face When Starting a Business

There are finite truths that come with being an entrepreneur. These are 5 that every entrepreneur is bound to realize when they start a business. By Jordan Scheltgen CREDIT: Getty Images Entrepreneurs, not ones for the following the status quo, want to have control over their futures; creating, shaping and delivering products on their terms. They’re equal parts dreamer and pragmatist, balancing their long term vision with day-to-day operations. Each person’s entrepreneurial journey is both inherently unique and inherently similar to others. You as one will have to deal with questions around personal development, becoming a better leader and building your business. As you encounter other entrepreneurs and business leaders you’ll realize you share experiences. Below youR...

More Than Starting A Business

WHY ENTREPRENEURIAL THINKING IS ABOUT MORE THAN STARTING A BUSINESS by Alfred Edmond, Jr. | [ BIO ] Randall Pinkett Entrepreneurial thinking is about more than just longing to become your own boss, or even successfully launching a business. The good news: You don’t have to be born an entrepreneurial thinker; you can learn to be one. Randal Pinkett, Ph.D., author, speaker, and CEO of the Newark, N.J.-based research, training, and technology firm BCT Partners, offers himself as a prime example. Pinkett, the former Rhodes Scholar who first came to national attention as the winner of the fourth season of the NBC reality competition The Apprentice in 2005, says that despite becoming a successful business owner, he did not grow up thinking like an entrepreneur. “I embodied the employee mind-set ...

What makes a good small business owner? Passion, courage, community investment

Quint Studer I have a great empathy for small businesses and their importance to a community. Depending on which research you read, anywhere from 50 to 80 percent of new jobs come from small businesses. Most small business are locally owned. Most of the owners took at great risk in starting a business. If I had read the statistics on the chance of a small business making it one year, I may have never started one. In the book “E-Myth Revisited,” the author Michael Gerber shared that 80 percent of startup companies will not survive one year. But if a business makes it one year, they are in good shape, right? Wrong. Eighty percent of companies that make it one year will not make it five years. Another point the book makes is that most people who start a business do so because they...

7 steps to transition from a 9-to-5 to a full-fledged entrepreneur

The Atlanta Tech Village was founded in December 2012 and houses over 300 startups and has 1,000 members. The Atlanta Tech Village, located in Buckhead, aims to help Atlanta become a top 5 tech startup city. Photos courtesy of the Atlanta Tech Village. Becoming an entrepreneur is the stuff dreams are made of: making your first million, delivering the world’s next big idea, starting that sweet little shop, being your own boss. But if your stone cold reality is a 9-to-5 job, you can still make the entrepreneur dream come true. The strategy: transitioning into being an entrepreneur while you still have full-time work. “Very few companies that enjoy incredible success today were started by people who had no other commitments,” noted Brandon Turner in Entrepreneur. “Inst...

Launch Summit Brings Startup Experts Straight to Your Laptop

It’s a radical concept that may seem too good to be true. A 100 percent virtual and completely free conference? But a Charleston, South Carolina-based startup is making the concept a reality this month. Launchpeer, a high-growth tech consultancy, is hosting the inaugural Launch Summit beginning September 18th. The event is 100 percent online and free features five days of sessions and live Q&As with 23 speakers from around the country. Jake Hare, cofounder and CEO of Launchpeer, hatched the idea in an effort to disrupt the traditional conference model and make learning opportunities accessible to entrepreneurs. “Conferences are expensive, and it’s hard for cash-strapped startup founders to justify spending money on airline tickets, food, event passes, etc. when it could be spent on mar...

This Is How Entrepreneurs, Students And Teachers Can Benefit From LinkedIn Learning

Jeffrey “Jeff” Weiner, chief executive officer of LinkedIn [+] [-] Corp., smiles during a Bloomberg Television interview at the company’s headquarters in San Francisco, California, U.S., on Thursday, Sept. 22, 2016. In addition to new announcements, the company also introduced a new product called LinkedIn Learning based on its acquisition of Lynda.com last year. Photographer: David Paul Morris/Bloomberg On April 9, 2015, Jeff Weiner, CEO of LinkedIn, wrote a blog post titled: “Always Be Learning: LinkedIn to Acquire Lynda.com.” In the article, Weiner states, “For well over two decades, I’ve been interested in helping to reform the education system. It was actually one of the reasons I went into business, specifically with the belief that one day I could hopefully have enough influence and...

The Art Of The Elevator Pitch: 4 Tips For Making An Impression

Mastering the art of delivering an effective elevator pitch can make or break you as an entrepreneur. From pitching your idea to a potential business partner, to convincing a key investor to come on board, or winning over your first client, there’s a lot on the line when it’s time to make a pitch. While there’s certainly a set of best practices and time-tested guidelines from countless great examples, putting together a strong elevator pitch isn’t as simple as just following a formula and filling in the blanks. It’s an art, not a science. Moreover, recent trends suggest that people, especially millennials, are becoming increasingly invested in the why behind a business—the greater purpose your company exists to serve—rather than simply what your product or service offering is. That makes s...

Three Ideas For Solving Society’s Entrepreneurship Problem

I am the Co-Founder and Executive Director of Founders Portal Inc. We are a full-service advisory firm for founders, startups and investors. Shutterstock Founding a company is hard to explain to anyone who hasn’t done it. Most people don’t understand the devotion, passion and commitment required to convert what existed only in your mind into a tangible reality. In fact, many people think you don’t really do anything. I can remember numerous instances when family and friends would reach out to me during a work day and say, “Hey, want to go for lunch?” and would be in utter shock when I said I was too busy. Yet, no one questions when someone goes to work and is unavailable. I think a lot of this has to do with what we are exposed to on a daily basis. People go on TV shows like Shark Tank and...

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