Gone are the days when you used to write compelling content or update images on Social Media to market your business online. Technology has come a long way since then and is continuing to evolve; so are the Social Media trends.
Therefore, the tactics that found broad application earlier may not work as good as they used to.
Social Media is undergoing rapid transformations too. For this reason, to ensure your brand continues to be on the top, here are some of the latest Social Media trends to follow to stay ahead in 2019.
1. Live Streaming brings a better way to connect with your audience
Undoubtedly, videos has become one of the essential strategies in the field of marketing, from the past few years.
However, an application has recently come on trend, which is Live Streaming. The capability of video streaming in current devices has increased, and the complete focus is continuously on the video content.
Presently, live videos are being broadcast on Twitter, Facebook, YouTube, and Tumblr because almost 82% of the audiences prefer live videos on social media.
For this reason, it can be said that this one out of other social media trends 2019 would gain more prominence this year.
2. Instagram Stories are becoming more popular
Well, Snapchat was the first to let users post short videos, which were automatically deleted after 24 hours.
Looking at its popularity, Facebook decided to add this feature to its app as well as on Instagram. Right after a year when Instagram stories came into existence, the view count on it was around 20 million in a day.
Regardless of other marketing transactions like B2B and B2C, this is one of the best ways of showcasing a brand.
It sounds like fun using and viewing the Instagram stories, adding amazing filters, tags, and text to them.
In addition to this, it is easier to discover things on Instagram which makes it the most prominent brand. On Instagram, users can easily view the stories of people; it doesn’t matter if they are following them or not.
Similar to other platforms, you can add hashtags to your posts using the relevant keywords, which would make it easier for users to find you on the network.
The tags you add are clickable. So you can target your brand more effectively. Most brands are trying to use several new ways such as taking polls and asking questions.
The primary objective of using these as social media trends is to engage more people to view the stories they share.
3. Increasing Participation in Messaging Platforms
Over 2 billion of people around the globe use messaging platforms and the primary focus of brands is on connecting the users on social media networks.
This year, it’s expected that brands would invest more money and time to connect with the users through messaging.
AI and chat bots are the new trends of 2019 that would enable the brands to offer personalized shopping experiences on the platforms like WhatsApp, Messenger, and many others.
4. Rise of Augmented and Virtual Reality
Recently, Apple launched iPhone 8 and the iPhone X, and both the devices are incorporated with a chip that allows the phones to provide the experience of augmented reality and virtual reality to the users.
Although this would initially have an impact on mobile gaming, later it will find some ways to incorporate the new technology.
5. Investors to Continue to Invest in Influencer Marketing
From a report, over 90% of the marketers who employ the strategy of Influencer Marketing believe that it’s successful.
Brands like HubSpot and Rolex, use the social media strategies of influencer marketing to make connections with new audiences and to improve engagement with the existing audiences.
In 2017, some brands opted for the traditional way of advertising, but they struggled to connect with the users on social media.
This year, it’s expected that more brands will use the influencer marketing strategy as a way to communicate with their target audiences who are ignoring the traditional strategy.
6. Generation Z to be a Social Media Trend in 2019
You all must be thinking what Generation Z is? Well, it’s the little sibling of Millennials’, born in the late 90s and is around 22 years old now. This generation is the first which has grown up 100% online.
It’s more valuable for the marketers rather than millennial; since the buying capacity of marketers is going to increase. This is why it’s necessary to shift the strategies of social media accordingly.
It is expected that there will be a shift in the investments to the Gen Z-friendly social media platforms. These platforms include Instagram, Snapchat, and many other.
7. Twitter is still trending!
In 2019, it might be better for some businesses to invest more time as well as money on platforms like Facebook and Instagram to gain popularity.
However, talking of Twitter, it’s been struggling a lot in the past few years. This is why this platform needs to make some changes to keep it relevant this year.
In 2017, Twitter was the slowest growing platform because many users are leaving the platform. It’s due to the unfair code of conduct enforcement with regards to Donald Trump.
Keeping this in mind, you can expect Twitter to hit the drawing boards this year. Already, the limit of characters has increased up to 280 characters, and experts are saying that soon Twitter will launch a subscription model for advertisers. However, they haven’t yet.
There are a number of social media trends 2019 that would have a massive impact on the users, as well as, brands. The experts are expecting that the augmented reality and live video streaming will go mainstream.
In addition to this, most brands will shift to the platforms like Instagram as Gen Zs usually spend more time there. Lastly, with the launch of new iPhone, augmented reality is soon to become a part of social media.